This course will take you through how to develop an appropriate Facebook advertising strategy for your business in the Taiwan market, including goal setting, positioning and brand image building. First, we'll explore different advertising objectives and teach how to choose the right one for your business needs. Next, we will study the characteristics of consumers in the Taiwan market together to help you establish your company's market positioning. Finally, we'll dive into how to build your brand image through Facebook ads to make your business stand out in the Taiwanese market.

This course will teach how to accurately place Facebook ads in the Taiwan market. First, we will introduce how to use the tools of the Facebook advertising platform to analyze target customer groups and formulate suitable advertising strategies for these customer groups. Then, we'll dive into the importance of ad creativity, share how to create compelling ad creative, and offer practical ad design tips. Through this course, you will learn to create attractive Facebook ads and effectively improve the effectiveness of ads.

This course will introduce the application and business opportunities of LINE@ in Taiwan. Starting from the characteristics of users in the Taiwan market, we will analyze the popularity and application scenarios of LINE@ in Taiwan. Next, we will share how LINE@ helps companies expand in the Taiwan market, and analyze the various business functions of LINE@ for you, so that you can more fully understand its application value.

This course will teach how to set up and operate LINE@official account. First, we will take you through the account setting and personalized design to ensure that your LINE@official account can attract the target audience. Next, we will share how to use various functions of LINE@ to operate effectively, including information push, member management and event planning, etc. Finally, we will discuss how to formulate a suitable promotion strategy so that your LINE@official account can gain more attention in the Taiwan market.

This course will guide you how to use the synergistic operation of Facebook advertising and LINE@ to improve marketing effects. We will share the concepts and strategies of cross-platform integrated marketing, so that you can make full use of the advantages of the two major marketing tools. Plus, we'll walk you through how to build an efficient conversion funnel that converts potential customers into actual customers.

This course will teach how to establish an effective customer interaction mechanism to increase conversion rate and loyalty. We will share how to use Facebook ads to communicate with LINE@ customers, and introduce how to design attractive interactive activities. Through this course, you will learn how to create a high-quality customer experience, so that your business can gain higher customer loyalty in the Taiwan market.

This course will teach how to use data analysis and optimize advertising to ensure that every investment can get the best return. First, we will introduce the data analysis tools of Facebook Ads and LINE@, and how to use these tools to obtain valuable data. Next, we will teach how to optimize advertising based on data, including adjustments in advertising content, audience targeting, and delivery time. Through this course, you will learn how to use data-driven methods to improve marketing effectiveness, so that your business can continue to thrive in the Taiwan market.

This course will analyze the successful cases of Malaysian companies in the Taiwan market through practical exercises. We will introduce several representative cases to you, and analyze their strategies and implementations in Facebook advertising and LINE@ marketing. Through these cases, you will learn how to use Facebook advertising and LINE@ for marketing according to local conditions, so as to bring more business opportunities for your company in the Taiwan market.